Corporate events are a great opportunity to relax, celebrate an important event and encourage colleagues, which in turn is a manifestation of loyalty to the company’s employees.
Modern Research on Corporate Meeting
Corporate meetings are events organized by a company with the aim of drawing public attention to the company itself, its activities, and products. The purpose of special events is to draw the attention of the target audience to the company, its activities, goods, or services that it sells. Special events strengthen the company’s social image and positively influence the brand image. An example of a special event might be a festival, carnival, holiday, mass events, city events, sponsorship or charity events, themed events, competition, roadshows, or any other original event.
Modern research on corporate meetings has received undeservedly little attention to the topic of the corporate culture. Apparently, the business has not yet fully realized the importance of this phenomenon. Therefore, we devoted this section to a historical review of how the points of view of researchers on the phenomenon of corporate culture developed and transformed. Organizational culture is not something innovative. Research in this area has been actively pursued for more than half a century. As the development of capitalism was the result of the industrial revolution, the problems within the corporate environment of organizations were the result of setting goals related to improving the efficiency of the functioning of organizations.
For example, the following events can stimulate strategic change:
- change of the management of the enterprise;
- the threat of change of owner or takeover of the enterprise;
- awareness by managers of the need for a “breakthrough” in the process of enterprise functioning, if this does not come out to the expected results.
The Organization of Corporate Meetings
The theoretical developments of researchers were perceived by the corporate meetings business community coolly due to the fact that, firstly, human resources were not considered a competitive advantage of the organization for a long time, and secondly, the problem was how the general principles and models of the internal life of organizations, formulated theorists can be applied to specific companies and business processes.
It may seem that organizing such an event is simple and easy, so many companies decide to cope with this task on their own. Often this idea is doomed to failure because corporate events require careful preparation and practical experience, so we recommend not skipping on the services of professionals. The next stage in the development of research in the field of corporate culture was devoted to finding the correlation between “healthy” corporate culture and business performance. In addition, the researchers were interested in the question of which components of organizational life corporate culture have the most powerful impact – improving interaction, increasing customer focus, or improving the psychological climate.
Thus, researchers are getting closer and closer to the question of the practical application of knowledge about corporate culture in business. It is not just abstract reasoning on this topic that has become relevant, but practical methods that make it possible to use this knowledge in order to increase business results. The focus of culture researchers was the following question: can managers use the company’s culture to gain a competitive advantage in the market, and if so, how? However, the results of these studies were meager, and the controversy over corporate culture subsided. Promising endeavors in this area have not paid off, and enterprises have shifted their focus to agility, business process reorganization, mergers, and acquisitions.